Apple

One of the most iconic companies of our time, Apple has been behind many ground-breaking computer breakthroughs such as the Macintosh computer ("the Mac"), the iPod MP3 player, and the touch-screen activated iPhone and iPad. The company has long been praised by industry analysts for its impeccable sense of design, its user-friendly interfaces and its well-protected systems. Mac computers are also renowned for their use in media creation, far surpassing other systems such as Microsoft or Linux in the sheer number of quality media editing software. If your company does a lot of design, video, sound or other media editing and creation work, Apple is a definite purchase consideration. Apple is also well suited to general office tasks, with the Microsoft Office Suite and Apple’s own iWork. Also consider the world-class Xserve rack mounted servers if your company utilises Apple-based products.

MacBook Pro

These business-ready laptops come with everything professionals need to get the job done quickly. Especially useful for media professionals, MacBook Pro laptops come pre-loaded with the fastest graphics card and memory, ensuring that you can get right to work on high-end design work. The MacBook Pro also comes with a number of professional quality media editing programs loaded with the award-winning OS X. And unlike Windows-based machines, Apple enthusiasts claim, Mac machines aren't susceptible to viruses or unexpected system crashes. Finally, the MacBook Pro is exquisitely styled, from a single block of aluminium, providing a matte metal backing renowned wherever you go.

Xserve Rack Server

The Xserve rack server, perhaps soon to simply be called the Mac Pro server, is a staple in any business with Apple computer products. Because of the way different computer systems work together, the Xserve makes a business that utilises Macintosh computers much more productive than if the business used a non-Apple server to interface with their computers.

iPod Music Player and iPad Tablet

Of course, all employees need a little bit of rest and relaxation every so often. If you're looking for a nice, cheap Christmas gift for the people who devote their lives to your company, or if you'd like to provide an inexpensive set of touch-screen tablet computers for work purposes, consider purchasing an iPod or iPad for them. The iPad is undeniably the way of the future, with reviewers raving about its ease of use and productivity, while millions of iPods are already owned worldwide.

Whether you just need an iPod or whether you're looking to furnish your business with a full line of media-savvy Macintosh products, Apple is the only computer choice for hip, successful companies.